Making legal aide more accessible

Criminal Law in New York presents unique challenges and obstacles for both legal teams and clients. In an ever changing legal sphere and extremely competitive keyword market, we needed to stay ahead of the curve in our content strategy and search engine optimization approach. Instead of focusing on the most well known topics we spoke to clients, looked through years of data and positioned ourselves in unique fields that were little known but in high demand. When designing the site I aimed to bring a completely new approach to its design system via variables and changing colors. Although we seeked to push the boundaries in design, we kept the user in mind and made the site accessible and easy to use.